Once you understand how transmedia is defined and how it works, the next question is how to design your own format. Recall the old adage: Form follows content, not vice versa. Your story may not be well served by certain platforms, such phone calls or text messages.
In the second session, we'll roll up our sleeves and investigate different topologies or structures for multi-platform/cross-platform and interactive content, and then survey different tools to organize your story.
For example, Benjamin Hoguet, CEO of Racontr, pointed out six different types of structures, ranging from branching to nodal, for interactive stories as shown below:
Once you understand the structure that best serves your content, then you need to figure out how that content can be fragmented and extended to different platforms in an interconnecting way.
Envision creating a web-like sculpture as opposed to drawing a straight line. The tools vary according to the preferences of the creative media artist. You may only need a white board and a marker. An example of a time-based diagram as posted by Peter von Stackelberg on his Transmedia Digest blog (2011):
You have to figure out when, where and how much you'll draw the user into your story, and determine the level of engagement. It's an iterative process. If you introduce new information on one platform, it can affect the design of your story on other platforms. Below is a list of storyworld design tasks posted by von Stackelberg:
Again, Must-Read Bible
A Creator's Guide to Transmedia Storytelling by Andrea Phillips
RIDES - Fourth Wall's online channel for groundbreaking transmedia formats. Select from different genres, ranging from mystery to animation.
Guidestones - Guidestones is the story of two journalism students who uncover a global conspiracy while investigating an unsolved murder.
Fourth Wall's tutorial to would-be partners on the RIDES platform.
How to Build a Transmedia StoryWorld - Story architect Lance Weiler
Case Study Lance Weiler on Building Storyworlds - Transmedia Day 2014
Case Study Peter de Maegd - Transmedia Day 2014
Telling Stories in a Transmedia World TEDxCreativeCoast - Kevin Human
Stories for Storyworlds - Alison Norrington, storycentral at FMX 2013
8 Elements of Transmedia - by Anita Ondine
Presentations / Keynotes
The Racontr's Guide to Interactive Storytelling by Benjamin Hoguet, Cofounder of Racontr, Storycode Paris
A Brief History of Transmedia World-Building by Jeff Watson
Transmedia Storytelling and Alternate Reality Games by Jeff Watson
Worldbuilding: Using Transmedia Storyworlds to Shape the Future - Peter von Stackelberg